Task


Create a modular brand system for a fictional festival derived from both an existing architectural site and a pre-assigned typeface.


Deliverable


Inspired by the Louis Vuitton Foundation’s colorful window installation, I developed a design system for a bilingual festival celebrating the flow between French and English. The resulting identity and merchandise are built on a flexible framework that seamlessly interchanges between both languages.


Brand Guideline


Designed for Brockett Horne's 2025 Spring Semester Typography 3


Merch & Mockups


Process


TL; DR

PARISIANLITERACY FESTIVAL

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