Task
Create a modular brand system for a fictional festival derived from both an existing architectural site and a pre-assigned typeface.
Deliverable
Inspired by the Louis Vuitton Foundation’s colorful window installation, I developed a design system for a bilingual festival celebrating the flow between French and English. The resulting identity and merchandise are built on a flexible framework that seamlessly interchanges between both languages.
Brand Guideline
Designed for Brockett Horne's 2025 Spring Semester Typography 3
Merch & Mockups
Process
TL; DR
PARISIANLITERACY FESTIVAL