Deliverable


Inspired by the Louis Vuitton Foundation’s colorful window installation, I developed a design system for a bilingual festival celebrating the flow between French and English. The resulting identity and merchandise are built on a flexible framework that seamlessly interchanges between both languages.


Task


Create a modular brand system for a fictional festival derived from both an existing architectural site and a pre-assigned typeface.


TaskCreate a modular brand system for a fictional festival derived from both an existing architectural site and a pre-assigned typeface.

PARISIAN

LITERACY

FESTIVAL